Effective Date: March 17^th, 2026
Last Updated: March 17^th, 2026

Peak Living and its affiliates, subsidiaries, property owners, and managed communities (collectively, “Peak Living,” “we,” “our,” or “us”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our websites, contact us, interact with our leasing offices, use resident or applicant portals, submit forms, schedule tours, apply for housing, communicate with us by phone, text, chat, or email, or otherwise engage with us online or offline.

This Privacy Policy is intended for use across Peak Living property websites and related digital services. It applies to personal information collected through websites for communities managed by Peak Living in Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Montana, Nevada, New Mexico, North Carolina, Ohio, Oregon, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin, as well as any other U.S. locations where Peak Living operates.

1. Scope

This Privacy Policy applies to personal information we collect from:

• prospective residents, guarantors, co-signers, and applicants;
• current and former residents;
• website visitors;
• vendors, service providers, and business contacts;
• individuals who communicate with us by text, chat, email, phone, web forms, social media, or other channels.

This Privacy Policy does not apply to information collected in employment or recruiting contexts unless a separate notice is provided.

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

A. Identifiers and Contact Information

• name;
• mailing address;
• email address;
• phone number;
• username or account credentials;
• online identifiers such as IP address, cookie identifiers, device identifiers, and similar information.

B. Leasing, Application, and Resident Information

• move-in preferences and housing interests;
• unit preferences, pricing interests, and tour history;
• lease, occupancy, guarantor, and household information;
• communications relating to maintenance, account servicing, renewals, notices, and resident support.

C. Financial and Transaction Information

• payment information;
• billing information;
• transaction records;
• information needed to process rent payments, fees, deposits, or refunds.

D. Screening and Verification Information

• information submitted in connection with identity verification, fraud prevention, application screening, or housing qualification processes;
• information received from consumer reporting agencies, screening providers, or verification vendors, where permitted by law.

E. Internet, Device, and Usage Information

• browser type;
• operating system;
• referring URLs;
• pages viewed;
• dates and times of visits;
• clickstream data;
• approximate location derived from IP address;
• interactions with website features, ads, emails, and online services.

F. Communications and Support Information

• records of phone calls, emails, chats, text messages, chatbot transcripts, contact form submissions, survey responses, review submissions, and other communications;
• preferences regarding communications and marketing.

G. Audio, Visual, or Similar Information

• call recordings where permitted by law;
• images, documents, or files you choose to provide.

H. Sensitive Personal Information

We may collect certain information that may be considered sensitive under some laws, such as government-issued identifier information, precise geolocation where enabled, account credentials, or information used for identity verification, housing qualification, fraud prevention, accessibility requests, or as otherwise permitted by law. We process sensitive personal information only as reasonably necessary for the purposes described in this Privacy Policy and as permitted by applicable law.

3. Sources of Personal Information

We collect personal information from the following sources:

• directly from you;
• from your devices and browser when you use our websites or apps;
• from forms, applications, resident portals, and leasing tools;
• from property owners and affiliated entities;
• from vendors and service providers who support website hosting, analytics, communications, leasing, screening, payments, maintenance, fraud prevention, and customer service;
• from advertising, social media, and lead-generation partners;
• from publicly available sources;
• from parties acting on your behalf, such as co-applicants, guarantors, authorized occupants, or emergency contacts;
• from third parties involved in background screening, identity verification, payment processing, and housing-related services.

4. How We Use Personal Information

We may use personal information for the following business and commercial purposes:

• to operate, maintain, and improve our websites, portals, and services;
• to respond to inquiries, schedule tours, provide leasing information, and communicate with prospects and residents;
• to process applications, verify identity, evaluate eligibility, coordinate screening, and administer leases and occupancy;
• to process payments, credits, refunds, deposits, and account activity;
• to send transactional messages, service updates, maintenance communications, renewal notices, reminders, and similar non-marketing communications;
• to send marketing, promotional, and leasing-related communications, subject to your rights and choices;
• to provide chatbot, virtual assistant, or AI-supported communications;
• to personalize website content and user experience;
• to monitor and analyze usage, troubleshoot issues, and support analytics and reporting;
• to detect, investigate, and prevent fraud, abuse, security incidents, or other unlawful activity;
• to protect our rights, property, personnel, residents, and communities;
• to comply with legal obligations and enforce our contracts, policies, and terms;
• to create aggregated or deidentified information where permitted by law.

5. Text Messages, Calls, and Email Communications

If you provide your phone number or email address, we may contact you regarding tours, applications, leases, occupancy matters, resident services, maintenance, renewals, promotions, or other housing-related matters.

Where required by law, we will obtain consent before sending marketing texts or placing marketing calls using automated technology. Consent to receive marketing calls or texts is not a condition of renting, applying, or purchasing any goods or services from us.

Marketing text messages may include leasing updates, community promotions, follow-up messages, reminders, and related outreach. Message frequency may vary. Message and data rates may apply.

You can opt out of marketing text messages at any time by replying STOP. You may reply HELP for assistance where available. You can unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us using the information below. Even if you opt out of marketing messages, we may still send transactional or service-related communications as permitted by law.

6. AI and Chatbot Communications

Some Peak Living websites or communication channels may use chatbot, virtual assistant, or artificial intelligence tools to respond to questions, provide leasing information, route inquiries, or assist with resident and prospect communications.

When you interact with these tools, we may collect the information you provide, records of the interaction, technical information about your device or browser, and follow-up communication information. We may use this information to respond to requests, improve service quality, train and monitor our systems, maintain records, and support leasing, operational, customer-service, compliance, and security functions.

AI-generated responses may not always be accurate, complete, or appropriate for every situation. You should not rely on chatbot or AI responses as legal, financial, medical, or emergency guidance. If you need further assistance, please contact the leasing office or Peak Living directly.

7. Cookies, Analytics, and Similar Technologies

We and our vendors may use cookies, pixels, tags, scripts, SDKs, session replay tools, and similar technologies to:

• remember your preferences;
• keep our websites functioning;
• analyze traffic and usage;
• measure advertising and campaign performance;
• understand engagement with pages, forms, and communications;
• support security and fraud prevention;
• personalize content and improve website performance.

These technologies may collect personal information such as IP address, device identifiers, browser information, pages viewed, interactions, approximate location, and referring URLs.

You may be able to manage cookie preferences through your browser settings, any cookie banner or preference center we provide, or applicable opt-out mechanisms recognized by law. Blocking some cookies may affect website functionality.

8. How We Share Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

• property owners, affiliates, and related entities;
• onsite staff and centralized support teams;
• website hosting providers and technology vendors;
• leasing, CRM, and property management platform providers;
• communications vendors, including email, text, phone, chatbot, and virtual assistant providers;
• payment processors and financial service providers;
• identity verification, screening, and fraud prevention providers;
• maintenance, resident service, customer support, and IT service providers;
• analytics, advertising, and marketing partners;
• professional advisors, auditors, insurers, and legal counsel;
• courts, regulators, law enforcement, or government agencies when required or permitted by law;
• purchasers, investors, lenders, successors, or parties involved in a merger, financing, asset transfer, sale, acquisition, or similar transaction.

We may also disclose personal information at your direction or with your consent.

9. Sale, Sharing, and Targeted Advertising

Peak Living does not sell personal information for monetary compensation in the traditional sense. However, some privacy laws define “sale,” “share,” or “targeted advertising” broadly. Depending on the technologies used on a particular website, certain disclosures involving cookies, pixels, analytics, or advertising tools may be considered a sale, sharing, or targeted advertising under applicable state law.

Where applicable law provides the right to opt out of these activities, you may exercise that right using the methods described in the Your Privacy Rights and Choices section below.

10. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide requested services;
• manage leasing, residency, payments, and property operations;
• maintain business and legal records;
• resolve disputes;
• enforce agreements;
• comply with applicable laws, regulations, court orders, tax requirements, accounting obligations, fair housing obligations, landlord-tenant obligations, and document retention requirements.

Retention periods may vary depending on the nature of the information and our legal or operational needs.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, destruction, use, modification, or disclosure. No system is completely secure, and we cannot guarantee absolute security.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for using secure devices and networks when accessing your account.

12. Your Privacy Rights and Choices

Depending on your state of residence and subject to applicable law, you may have the right to:

• confirm whether we process your personal information;
• access personal information we process about you;
• obtain a copy of certain personal information in a portable format;
• correct inaccuracies in certain personal information;
• delete certain personal information;
• opt out of targeted advertising;
• opt out of the sale or sharing of personal information where those terms are defined by law;
• opt out of profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable;
• appeal our decision if we deny a privacy rights request, where applicable;
• revoke consent where our processing is based on consent, subject to legal and operational limits.

Submitting a Privacy Request

You may submit a privacy rights request by contacting us at:

By phone at: (385) 375-3185
By email at: [email protected]
In writing at: Attention - Peak Cares, 2054 W Grove Pkwy Ste D , Pleasant Grove, UT 84062-3464

 

We may take reasonable steps to verify your identity before responding to a request. Authorized agents may submit requests on behalf of residents where permitted by law and subject to verification requirements.

Appeals

If applicable law gives you the right to appeal a denial of your request, the denial notice will explain how to submit an appeal.

13. State Privacy Rights Notice

Residents of certain states may have additional privacy rights under applicable law. This section is intended to supplement the rest of this Privacy Policy.

States With Comprehensive Consumer Privacy Laws Potentially Relevant to Peak Living Operations

Depending on our activities, data volumes, and legal thresholds, privacy laws in the following states may apply to some or all Peak Living operations or websites: Colorado, Florida, Indiana, Minnesota, Montana, Nevada, Oregon, Tennessee, Texas, Utah, and Virginia.

Peak Living intends this Privacy Policy to provide a general, nationwide privacy notice. However, whether a specific state law applies to a particular Peak Living entity, property, website, or dataset may depend on statutory scope, exemptions, annual data-processing volumes, revenue thresholds, the nature of the information, and the role of third-party vendors.

Sensitive Data

Where required by applicable law, we will obtain consent or provide required notices before processing sensitive data for covered purposes.

Targeted Advertising / Sale / Sharing Opt-Out

If we engage in processing that triggers an opt-out right under applicable law, you may exercise that right by using the methods described in this Privacy Policy and any cookie, preference, or opt-out tools made available on the relevant website.

Appeal Rights

Where required by state law, residents may appeal a denial of a privacy rights request by following the instructions provided in the denial response.

Nevada Residents

Nevada residents may have certain rights under Nevada law regarding the sale of covered information collected online. Nevada residents may submit verified requests regarding covered information by using the contact methods in this Privacy Policy.

14. Fair Housing and Related Legal Compliance

We may process and retain personal information as reasonably necessary to comply with applicable housing, fair housing, accessibility, landlord-tenant, fraud prevention, screening, consumer reporting, accounting, tax, and recordkeeping laws. Nothing in this Privacy Policy is intended to limit rights or obligations created by those laws.

15. Children’s Privacy

Our websites and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without authorization required by law. If you believe a child under 13 has provided personal information through one of our websites, please contact us so we can investigate and take appropriate action.

16. Third-Party Links and Services

Our websites may contain links to third-party websites, portals, payment providers, screening services, social media platforms, maps, or other services that we do not control. This Privacy Policy does not apply to the privacy practices of third parties. We encourage you to review their privacy policies separately.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and, where required by law, provide additional notice. Your continued use of our websites or services after an updated Privacy Policy becomes effective means that the updated Privacy Policy will apply, subject to applicable law.

18. Contact Us

 

If you have questions regarding this Privacy Policy or the use of information collected, you can contact us using any of the methods below:

By phone at: (385) 375-3185
By email at: [email protected]
In writing at: Attention - Peak Cares, 2054 W Grove Pkwy Ste D , Pleasant Grove, UT 84062-3464

 

Canada. To the extent it is applicable, this policy is made under the Personal Information Protection and Electronic Documents Act. There are some rare exceptions to the commitments set out above.

For more general inquiries, the Information and Privacy Commissioner of Canada oversees the administration of the privacy legislation in the private sector. The Commissioner also acts as a kind of ombudsman for privacy disputes. The Information and Privacy Commissioner can be reached at:

Address: 112 Kent Street, Ottawa, ON K1A 1H3
Phone: (613) 995-8210
Toll-free: (800) 282-1376
Facsimile: (613) 947-6850
TTY: (613) 992-9190
Website: www.priv.gc.ca/en/